bottle . Advances in adhesive technologies by the big label manufacturers , for example , from Avery Dennison and UPM Raflatac , have resulted in labels ( and inlays ) that cleanly float off during the recycling process so they can be separated from the valuable plastic bottles . If the glass is going through a crushing process , then the labels and inlays are burnt off when the glass cullet is melted . For cardboard packages , Smurfit Stone demonstrated that the inlays and labels could also be easily separated in the pulping process . The small amount of remaining substrate aluminium can be used in a similar way to the polyal waste from aseptic packaging . In summary , the reducing cost of implementing RFID / NFC on everyday goods offers a great opportunity . As well as delivering clear , localised information about the recyclability of the packaging , it can be used to incentivise consumers to recycle more and reduce food waste both in the retail chain and at home . It could make serious inroads into achieving the EU ’ s challenging goals to reduce landfill to a maximum of 10 % of municipal waste by 2030 and play a significant part in the war against waste .
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