PACKAGING
“ I FIRMLY BELIEVE THAT THE MARKET IS WAITING FOR THIS TYPE OF RENEWABLE AND CIRCULAR SOLUTION ”
— Tom van Aken , CEO of Avantium
62 make the transition ,” says van Aken . This is where companies like Avantium come into play .
However , as with all products that are new , there are some who remain skeptical about PEF ’ s viability . Not yet produced on the scale of conventional plastics , bioplastic will likely require years of optimisation , research and development to reach its full potential . Directing the applications of PEF to higher value prospects in the shortterm may help redress the issue - gaining exposure for the technology and using the developmental opportunities to help lower costs . It might not necessarily be the fastest road to success , but van Aken is confident that customer demand will keep the industry buoyant : “ I firmly believe that
MARCH 2020