COMPANY FACTS
PEF keeps CO2 in the bottle up to 60 times longer the market is waiting for this type of renewable and circular solution .”
The exciting thing about PEF ’ s evolution is the variety of its applications as a replacement for conventional plastics . Aside from use in the drinks industry , van Aken describes the drive for bio-plastic replacements for the plastic film commonly found in supermarkets as a cover for meat and fish . “ We ’ re now looking to see if we can come up with PEF packaging solutions that can be recycled whilst also providing the type of protection that these retailers are looking for .” As with drink packaging , since consumers are demanding an alternative , van Aken is confident that the market will be able to respond . “ So far , people have called [ bioplastics ] the sleeping giant : a giant because it has huge market potential , but sleeping because no one has been able to make it work economically .” A growing global appetite for sustainable , eco-friendly solutions from consumers could be the thing which finally wakes this particular giant up .
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