ANDREA DEBBANE
STAKEHOLDER ENGAGEMENT
Q
WHAT IS JLR DOING TO DRIVE SUSTAINABILITY ?
» We ’ re taking sustainability seriously and we see it as a company value as opposed to a topic – that changes everything .
It ’ s not a topic that we look at at the end of a long day where we ’ ve already gone through everything on the agenda , it is really baked into our strategy for the future , our operations and the culture of the company . It ’ s a mindset .
We ’ re giving people permission to really focus on things that matter in their life , and that is transformational . That ’ s where you get the creativity , the engagement and the movement , which is what we need in the area of sustainability .
ANDREA DEBBANE
TITLE : CHIEF SUSTAINABILITY OFFICER
COMPANY : JLR INDUSTRY : AUTOMOTIVE
Andrea joined JLR in February 2024 as Director of Sustainability and took on the role of Chief Sustainability Officer in November 2024 . She leads the company ’ s sustainable transformation .
Q . WHAT DO YOU DO DIFFERENTLY BECAUSE OF THIS ?
» When you treat it as a topic , you have topic experts and they are the ones who are accountable and responsible for delivering the results – but sustainability is so big and transformational .
It means doing things differently . It means working with different people in the organisation and even outside of your direct ecosystem . When it is a movement or when it ’ s part of your culture , you are really leading that transformation and that ’ s really key to innovation and making that transition – whether it ’ s clean energy or circular business models , even when it comes to services and extending the life cycle of your product .
It ’ s not just one life , but how you give a product longevity , multiple uses , multiple lives , multiple ownerships .
By making this part of the company values , you bring in that creativity and that innovation that ’ s required .
Q . WHAT ’ S UNIQUE ABOUT SUSTAINABILITY IN VEHICLES AND MOBILITY ?
» I think what ’ s unique is that mobility has to be sustainable in the future . This means looking at it in a very different way . It is no longer a traditional “ we ’ remanufacturing and then a vehicle will have a lifespan of three to five years ”, it is thinking right from the design stage about the end of life and extending that end of life over a long period of time .
I think that ’ s really important , particularly in the luxury sector ,
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