CREDIT : JLR
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Jaguar Land Rover Reimagine Strategy
because you ’ re thinking about your asset across its entire life cycle and believing that asset has value . How do you extract and retain the maximum value of your asset throughout the entirety of its life ?
Q . HOW DO YOU ENGAGE SENIOR LEADERSHIP IN SUSTAINABILITY AT JLR ?
» At JLR , we are entering a critical phase in our transition to electrification as part of our Reimagine transformation , so it is important now more than ever to treat sustainability as a value that drives meaningful action within our business .
Becoming the company ’ s Chief Sustainability Officer and sitting in the boardroom enables me to continue to advocate for sustainability at the highest level and bring it to the heart of the decision-making process . This ensures we are working with our ecosystem , members of our value chain and the industry to be creators of the change we want to see .
When we look at what is happening in the world currently , things are evolving at such a pace that it becomes difficult to imagine the future . However , we need to use past and present knowledge and learnings to build resilience and constantly adjust our trajectory . Coming together , as a collective movement , to take a realistic view of the journey is also critical .
Q . HOW DO YOU ENGAGE EMPLOYEES IN SUSTAINABILITY AT JLR ?
» A mindset shift to implement sustainability in our daily life requires awareness and understanding of our actions and impacts .
106 March 2025