STAKEHOLDER ENGAGEMENT
Lastly , in Spring , in addition to the sustainability training already available , a dedicated circularity course will be rolled out . It introduces the key principles and what it means for us – we want to encourage everyone , whatever their role , to have that shift to thinking about circularity first .
Q . WHY IS SUSTAINABILITY DIFFERENT IN THE LUXURY SPACE ?
» I think when you ’ re in the luxury space , your customers demand sustainability . They demand that luxury is going to be leading edge across innovation , technology , ideas , service and its value proposition to its customers .
It ’ s also got to be leading in terms of thought leadership on key societal issues . I think this is the differentiating thing against other products or services which aren ’ t luxury but are more for mass consumption with a larger audience or customer base .
“SUSTAINABILITY IS A JOURNEY OF HEARTS AND MINDS ”
ANDREA DEBBANE , CHIEF SUSTAINABILITY OFFICER , JLR
Q . SUVS ARE OFTEN PERCEIVED AS ‘ GAS GUZZLING ’ VEHICLES . WHAT ARE YOU DOING TO CHANGE THAT ?
» I think it ’ s about changing the technology in a way that allows the same performance for which our vehicles have become so popular and loved by our customers . Ensuring that the future generation of vehicles is able to deliver that same performance , but to do it with far less of a carbon footprint .
The idea of branding too – JLR is a house of brands , which is very important to us . When you ’ re talking about a brand , it is not just the hard tangible asset ,
sustainabilitymag . com 109