STAKEHOLDER ENGAGEMENT
£ 20m
( US $ 24.4m )
invested in the JLR Future Skills Programme each year
£ 500m
( US $ 613.6m )
invested in Halewood facility upgrade
it ’ s that emotional side as well . It is the soft side of things . Really understanding your customer , what ’ s important to them , how they ’ re thinking , where they stand on key societal issues and how your brand can actually be part of their life . I think that ’ s the key between luxury automotive and sustainability .
Q . WHAT ADVICE WOULD YOU GIVE TO SUSTAINABILITY PROFESSIONALS LOOKING TO ENGAGE STAKEHOLDERS IN ESG ?
» For me , sustainability is a journey of hearts and minds .
Data and targets are crucial as we need to track and be able to review the evolution and impact of our actions . However , when we tap into the deepseated emotional commitments and values of our stakeholders , we can meet them where they are and bring them on the journey . It ’ s about inspiring them to want to build a better future and empowering them to make the right choices .
At the end of the day , we are the stewards of the planet for the time being and owe it to the next generations to do what we can to preserve it .
110 March 2025