EXECUTIVE INSIGHT
NetApp ’ s partnership with Aston Martin Formula One team took centre stage in an episode of a new series of The Futurist . In The Sustainable Future , an episodic documentary series focusing on emerging technology , the focus is on the commonly overlooked environmental footprint of data .
It addresses the urgent need for a more sustainable approach to data storage and reveals how the Aston Martin F1 team is tackling it alongside NetApp .
The documentary reveals that by next year we will generate an estimated 175 zettabytes ( 1,000,000,000,000,000,000,000 bytes ) of data annually .
By 2030 we could create a Yottabyte ( one , with 24 zeros ) of data , which is equivalent to each person on Earth carrying approximately 500 iPhones .