DANIEL BAILEY
GENDER PARITY
DANIEL BAILEY
TITLE : CEO
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This is Extreme H – Extreme E
COMPANY : VELOCE MEDIA GROUP & E . ON NEXT VELOCE RACING
INDUSTRY : MEDIA & SPORTS
Daniel joined Veloce in 2020 as Chief Commercial Officer and took on the role of CEO in 2024 . He holds a BA in Spanish from the University of Bristol .
“All organisations benefit from diverse perspectives and debate ”
Women and girls represent around 10 % of participation in motorsports across all levels according to More Than Equal , an organisation founded by former F1 driver David Coulthard and entrepreneur Karel Komarek . This is across all levels , from karting at the weekend to elite series around the world . It ’ s not just drivers – in 2018 , women made up just 28 % of all staff in F1 .
“ Growing up in a motorsport family , I have been acutely aware of the lack of women in the sport , and I think a big part of that is the lack of role models for young women to aspire to ,” says Daniel Bailey , CEO of Veloce Media Group and E . ON Next Racing .
Things are starting to change . In 2023 , the percentage of women in F1 jobs grew to 37 %. Initiatives around the world have been founded to support women and provide role models like F1 Academy and Girls on Track . Extreme E has taken it to the next level , mandating that all teams racing in the series must have one male and one female driver .
Daniel says : “ It is well known that all organisations benefit from diverse perspectives and debate . This is no different in a racing team and the impact is tangible both in the ‘ garage ’ – a desert tent in Extreme E – as well as the general office floor where our work force successfully works together across all segments of the Veloce business .
“ Given that motorsport has come from an environment of unusual
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