“ As a business , Veloce was built in the new media sectors of motorsport , reaching out to vast digital audiences with a significant portion of our demographic coming from he next generation .” Daniel says .
“ When looking at real world rights to invest in , there was little that felt relevant enough to our positioning as a new media and sports rights holder across esports , gaming and purpose driven sport . However , Extreme E ticked all those boxes with its commitment to sustainability , driving future automotive solutions
– as we now see with Extreme H – and , of course , gender equality .
“ Since its inception , Veloce has always advocated the need for more female representation across the board in motorsport – both behind the wheel and in the various paddocks .
“ Whether it ’ s managing the rise of Jamie Chadwick ’ s career or championing female participation in Extreme E through Molly Taylor and the Racing for All initiative , which allowed our junior engineer Amanda Kangai increased access to the sport , equality feeds into everything we do at Veloce .” sustainabilitymag . com 155