FORMULA E
“ WHETHER YOU THINK AI IS A FORCE FOR GOOD OR A FORCE FOR EVIL, IN OUR WORLD, TRYING TO MAKE US MORE EFFICIENT AND MORE SUSTAINABLE, IT HAS TO BE A FORCE FOR GOOD”
Jeff Dodds Chief Executive Officer Formula E
“ If my job were to come in and try and convince a die-hard Formula One fan that this is better, that would be the least satisfying job in the world,” Jeff says.“ If my job is to go to my kids, who are 17 and 14 and will probably only ever drive an electric vehicle, and say to them,‘ Watch this – these cars are driving with the technology that’ s going to be in your car’, that’ s what we focus on.”
Opening the door Motorsport has long been the preserve of wealthy families who can afford the hundreds of thousands of pounds required to progress through karting and junior series. The cost of taking a driver from their first kart race to a Formula One seat has been estimated at US $ 33m. Women are particularly underrepresented. Of all the licence holders authorised to drive racing cars in the United Kingdom, 97 % are men and just 3 % are women. Formula E is using artificial intelligence, in partnership with Google Cloud, to address this imbalance through AI-powered simulator coaching.
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