FORMULA E
“ OUR ROLE IS TO SHOW PEOPLE THAT DRIVING ELECTRIC VEHICLES DOESN’ T MEAN A COMPROMISE ON PERFORMANCE”
Jeff Dodds Chief Executive Officer Formula E
“ Instead of having years and years of being able to drive a car because they can afford to drive a car, they’ ll go into simulators,” Jeff explains.“ We’ re using AI coaches to help them accelerate their learning, to give them a better shot of getting a seat in a car at the elite level.” It is, he argues, a concrete demonstration of the positive applications of emerging technology.“ You can choose how you view AI – in that sense, it’ s a huge accelerator of good,” Jeff says.
Sharing the playbook Competitors in commercial sport are not typically given to publishing their operational playbooks. Formula E does so deliberately, through an event series called Change Accelerated Live, which invites outside organisations to hear how the championship is making changes and what impact those changes are having.“ If we could help other people to be better tomorrow than they are today by doing some of the things we’ ve done, we will share that with everyone,” Jeff says.
He also says he is careful not to position Formula E as a judge of other organisations’ records.“ A lot of people say to me,‘ You must be very critical of Formula One because they produce massive amounts of carbon’,” Jeff reveals.“ Quite the opposite. I tip my hat to them. They’ re a 75-year-old business that is making changes. They have a different starting point to us.”
The question of systemic change in sustainability reaches beyond sport. Boards and senior leadership teams, Jeff argues, must make environmental
78 May 2026