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Arco Berkenbosch , Vice President of Innovation and Development at Smurfit Kappa , spoke to us to explain . “ Smurfit Kappa was the first in the industry that made the promise to customers that all our packaging is made from sustainable sources ; it ’ s part of our service ,” he says . “ We simply say , when dealing with Smurfit Kappa , you can tick the sustainability box .”

As well as conscious efforts to reduce waste internally and introduce other companies around the

globe to more sustainable practices , Smurfit Kappa has launched , and been involved in , several sustainability-focused initiatives around the world .

Better Planet Packaging is an initiative introduced by Smurfit Kappa to create more sustainable packaging solutions for the future . The initiative seeks to reduce packaging waste and ultimately address the challenges of waste and litter ending up in oceans and landfills .

“ We aim to facilitate broader , more

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