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SUPPLY CHAIN SUSTAINABILITY
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Ora comes with three main benefits :
1 . COLOUR-CODED SUSTAINABILITY Ora grades tens of thousands of products – from pens and notebooks to drinkware , bags and tools – according to a traffic-light system . To earn a green light a product must be more than just recyclable or made in the UK . Ora ’ s sustainability metrics consider country of origin , if the manufacturer gives back to the environment , whether the factory runs on renewables or if the product is upcycled , recycled , biodegradable or made from more than 75 % plant-based materials ( as well as many other factors ). Ora ’ s algorithm processes all the information and produces a clear grade that ’ s easy for the user to understand : red products are not sustainable , amber signifies partly sustainable and green merchandise is fully sustainable .
2 . ENVIRONMENTAL SUPPORT Ora rewards customers for choosing to buy sustainably , seamlessly issuing ‘ EcoTokens ’ for every order based on the products ’ grade :
• 1 x EcoToken per £ for red products
• 2 x EcoToken per £ for amber products
• 3 x EcoToken per £ for green products
EcoTokens are then transferred to support environmental initiatives such as :
• Tree Planting
• CO2 Offsetting
• Ocean-Bound plastic collection
3 . INDUSTRY-LEADING SUSTAINABILITY REPORTING Ora members receive a live dashboard which displays detailed sustainability reporting about their purchases . Here they can keep track of :
• A monthly breakdown of what % of their purchases are red , amber or green
• How many trees they ’ ve planted and how much CO2 they ' ve offset
• How many plastic bottles they ’ ve removed from waterways
This system allows them to keep track of how their buying habits are changing over time .
130 November 2021