Ora Revolution
SUPPLY CHAIN SUSTAINABILITY shift company culture towards eco-friendly products , sustainable supply chains and decreased carbon emissions .
It ’ s not asking you to stop having fun at conferences or immersing yourself positively in the corporate ecosystem . It is , however , encouraging you to use your imagination .
“ Imagine a platform that clearly graded every product you bought , so you could make informed buying decisions ,” explains Phil Law , co-founder of Pinksheep and Ora . “ Imagine if the same platform actively rewarded you for making sustainable buying decisions by planting trees , offsetting CO2 and removing ocean plastic . Imagine too , if it captured rich data about your buying habits and neatly displayed this live information on your very own dashboard , where you could see the positive impact you are having and share it with your stakeholders .”
Imagine indeed . The Pinksheep crew actually came up with the idea for Ora during the pandemic – a time when we all had a bit of soul-searching to do . It gave the company , which was already committed to the mission of leading hearts and minds to the promised land of sustainability , the space to reflect on what is truly important . So , with no industry guidance whatsoever , Pinksheep decided to pioneer its very own sustainability scheme .
“ Pinksheep has a bespoke central system , meaning it can provide customers with realtime sustainability data about their buying habits ”
Ora Revolution
When you do join the Ora revolution , you receive a membership pack which includes
• A certificate
• Membership badges
• A sustainable gift
These items serve as green credentials and a vital reminder to people that Ora is a flourishing , tangible system that people can truly believe in .
Phil remembers the seed of an idea quickly germinating : “ From the start , we set out to be the leader in sustainable merchandise . The entire concept of Ora was born from within our own team , from concept to development . Many late nights were spent brainstorming , researching and creating the foundations for an initiative which could ignite the sustainability ambitions of its members .”
Mind over matter The emergence of Ora highlights the possibilities of a mindset modification within the industry and the ability of companies to take greater responsibility for their activities .
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