ESG
product . Not to mention , each tee is printed on demand and will fund the planting of 20 trees . We ’ re always trying to find new and exciting ways to further our tree-planting mission and this was a creative project to be involved with .”
Ecosia ’ s tree-planting impact The company works with local organisations and communities , not just to plant trees , but to regenerate the land .
“ It ’ s important to have the support and trust of the people who actually live there to ensure the trees contribute positively to their lives and also that they can help protect the trees once they ’ ve been planted ,” explains Kroll . “ In Senegal , we work with Trees For the Future to help farmers transform single-crop fields into Forest Gardens . These can contain up to 4,000 trees as well as different fruit and vegetable species . The idea is the trees provide shade and moisture , as well as protect the crops . These Forest Gardens revitalise the soil and enhance biodiversity , providing multiple sources of food and revenue for the farmers as well as invest in the landscape for the future .”
In Burkina Faso , Ecosia has restored around 20 thousand hectares of desert since 2018 , where it teamed up with Hommes et Terre , a restoration company . The project taught villagers how to collect the seeds for tree species and then to dig half-moons in the desert to collect rainwater . In the rainy season , the seeds began to sprout .
“ These areas need careful monitoring and protection by the local people , but now we ’ ve helped to restore desertified land . The work has improved soil fertility and water availability in some of the country ’ s driest regions whilst also providing employment and crops to local communities ,” says Kroll .
“ By making a small difference to your daily internet habits , you can fight the climate crisis ”
CHRISTIAN KROLL CEO , ECOSIA
54 November 2021