ESG
A sustainable business leader As the founder of a successful business , Kroll has chosen a more modest life than many of his peers . He is often seen in Berlin , riding his bike to work . Some more indulging CEOs might suggest this is a PR stunt , but Kroll claims there benefits of this to his well being .
“ When I was younger , I wanted to become a millionaire by the time I was 30 ,” Kroll says . “ But after travelling the world , I realised this was a selfish aspiration , which eventually led to me founding Ecosia . I enjoy cycling around Berlin , taking the train for long journeys instead of flying .”
Kroll and his friends have a rubber dinghy , which they take out on sunny days , instead of a superyacht owned by other tech founders .
“ It ’ s important to demonstrate you can be successful in other ways instead of just how
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