COCA-COLA
into the annals of history . Over the years , celebrities including Taylor Swift , Kate Moss and Aamir Khan have lent their starpower to promotional campaigns , while a photo of Selena Gomez drinking from a Coke bottle became 2016 ’ s most popular celebrity post . Although it has successfully spread all over the globe , Coca-Cola remains banned in two countries : Cuba and North Korea . For such countries , Coca-Cola represents the capitalism of the West and the US ’ perceived cultural domination over the rest of the world – both of which certain leaders effusively reject .
For Coca-Cola Europacific Partners Indonesia and Papua New Guinea , Lucia Karina is the Public Affairs , Communication and Sustainability Director . In her role , Karina is passionate about implementing sustainable strategies , utilising green energy and working together with stakeholders to support local communities .
“ We embed our sustainability initiatives into all of our activities ,” explains Karina . “ Not only for the supply chain section , but also on the commercial side . This forward strategy consists of water management , sustainable packaging , the climate , our society and the supply chain . We are also looking at how we can reduce the sugar content in our drinks .”
Coca-Cola ’ s sustainable packaging For Coca-Cola Europacific Partners , sustainable packaging is one of the key topics on the agenda .
“ When we are talking about sustainability , our strategy in Indonesia is to reduce the plastic content in our packaging – that ' s number one ,” explains Karina . “ I can ' t say that it is simple , but it is focused !”
The company is also working to implement a reuse or recycle policy to minimise the volume of products going
86 November 2022