CIRCULAR MATERIALS FOR SUSTAINABLE TECHNOLOGIES
Source: McKinsey – How Apple is helping unearth a path toward increasing the global use of circular materials
WRITTEN BY: JASMIN JESSEN
24 %
OF MATERIALS SHIPPED IN APPLE PRODUCTS IN 2024 CAME FROM RECYCLED SOURCES
85 %
OF POST-CONSUMER RARE EARTH MAGNET SCRAP IS CURRENTLY LOST RATHER THAN RECYCLED
80 %
70 %
“ WE WANT TO SEE MARKETS FOR RECYCLED MATERIALS THAT ARE AS VIBRANT AS THOSE FOR PRIMARY MATERIALS”
60 %
Sarah Chandler, Vice President of Environment and Supply Chain Innovation, Apple