RAGN-SELLS
1881 Year Founded
2000-5000 Number of Employees
Waste Management Industry
$ 6.6bn
Revenue SEK
Pär has witnessed the sudden change in approach among companies and believes it will lead to a positive cultural shift in the perception of sustainability . “ The world is getting more transparent , and businesses really need to understand that if you ' re not doing the right thing – if you don ' t take responsibility – the consumer will hate you . If , however , you make mistakes , confess to them and make sure that you reverse them , your reputation will be greatly enhanced . I have seen that sustainable companies which contribute to the best of society are always rewarded .”
Pär is very candid about what happens to companies who insist on burying their heads ( or anything else ) in the sand . He explains : “ In Sweden , we have had many scandals . Police have even thrown company executives in jail because of how they treat waste . It demonstrates that you need to take responsibility – upstream and downstream – and there are no longer any excuses .”
On a broader scale , Pär has seen a positive global awakening in the last couple of years as more information and footage has emerged of irresponsible waste removal . Pollution and plastics in the ocean – images
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