RAGN-SELLS
“ THE PLANET ALWAYS COMES FIRST – THAT ’ S WHY WE ALWAYS OFFER OUR CUSTOMERS A MORE CIRCULAR WAY TO MEET THEIR OBLIGATIONS ”
PÄR LARSHANS , ENVIRONMENTAL DIRECTOR OF SUSTAINABILITY , RAGN-SELLS
that have come to define the current crisis – have been a stark and inescapable wake-up call to everyone . It has triggered a behavioural reboot , with companies becoming more conscious of the need for transparency and how a lack of social responsibility could very easily be shamed across social media and news agencies .
Pär believes that the myriad opportunities there are to communicate and share experiences have increased through digital channels , and there is a genuine opportunity to change the ‘ rules ’ of waste management and supercharge the knowledge base among companies while also setting new benchmarks in the process . The employment of dedicated sustainability personnel can only ignite this movement further .
Keeping it real To ‘ clean up ’ the system is to be part of that system , and Pär knows that combining green credentials with a business philosophy is an equilibrium that can be effectively calibrated . He insists : “ We want to be a company that cares for the environment but , of course , that also means making a profit .
The planet always comes first , however , and we don ’ t just want to meet environmental laws ; we want to exceed them . That ’ s why we always offer our customers a more circular way to meet their obligations .”
The progress of Ragn-Sells has not just been about listening to and digesting the external narratives around climate change but , most importantly , ensuring a commitment from within the company through an internal pledge to take the company in new directions . Subsequently ,
60 September 2021