Sustainability Magazine September 2025 Issue 56 | Page 147

EZGI BARCENAS
AI IN SUSTAINABILITY environmental footprint label for products, designed to help consumers compare sustainability impacts across brands.
“ This will give all cosmetic players a common language for communicating with consumers,” Ana says.“ It will help them navigate the confusing world of sustainability.”
Rohini Behl, Head of Sustainability for SAPMENA at L’ Oréal, adds:“ It takes a village to make real, lasting change. We need everyone in the ecosystem – governments, businesses, suppliers, retailers, consumers and communities – working together.”

EZGI BARCENAS

TITLE: CHIEF CORPORATE RESPONSIBILITY OFFICER AND CEO OF FONDATION L’ ORÉAL
COMPANY: L’ ORÉAL INDUSTRY: BEAUTY
Ezgi joined L’ Oréal in 2024 after holding a series of roles at AB InBev including Chief Sustainability Officer. She leads the company’ s sustainability efforts, including its 2050 net zero goal. sustainabilitymag. com 147