AI IN SUSTAINABILITY
“ There is still much to do to accelerate our transformation, build greater resilience and to create shared value”
Egzi Barcenas, Chief Corporate Responsibility Officer, L’ Oréal
Egzi Barcenas, L’ Oréal’ s Chief Corporate Responsibility Officer, writes on LinkedIn:“ There is still much to do to accelerate our transformation, build greater resilience and to create shared value – more partnerships to form and newer solutions to pilot, scale and help finance.”
Sustainable beauty in the future Bringing new developments to consumers at scale is not simple. This process, Ana says, takes time.
“ You can’ t grow plants overnight,” she explains.“ It takes years to bring some innovations to market.” However, she remains optimistic.
“ We’ re living at an incredibly exciting moment,” Ana says.“ The interaction between nature, science, and technology is giving us a multitude of new options. The more we embrace it together, the faster we can move for our consumers, our planet and our business.”
Rohini concludes:“ Transformation happens through actions – one product, one choice, one moment at a time. Making deliberate decisions every day can set in motion forces greater than themselves.”
RESPONSIBLE AI: L’ ORÉAL’ S COLLABORATION WITH GOOGLE CLOUD
L’ Oréal is using Google’ s Imagen 3 and Veo 3 within its CREAITECH lab to support marketing production, enabling the generation of visuals and animated sequences using prompts. Visuals are a core part of the beauty industry, not just for those using products but also for the products themselves. This could make incorporating generative AI a high-stakes choice.
148 September 2025