Sustainability Magazine September 2025 Issue 56 | Page 83

LENOVO
“ We may all be doing the same tasks, but the fact is, we are two different individuals. We have our own different ways to approach the same problem.”
“ Hyper-personalisation is all about understanding the unique needs of the user, understanding their preferences, understanding how they operate on a day-to-day basis,” Rakshit explains.“ Are you more a text-oriented person, or do you prefer chatting with your colleague, or do you prefer picking up the phone and calling the other person?”
Lenovo’ s AI-driven platform, Care of One TM, puts this philosophy into practice through persona-based device selection.“ By giving each employee the exact equipment and support they need for their role, they can work without disruption and at their best – generating greater ROI for your device fleet,” Rakshit notes.“ Together with predictive and proactive issue resolution and near zerotouch IT support, Care of One TM helps create a seamless, hyper-personalised and high-performing experience.”
Productivity enhancement follows as the second benefit, encompassing both automation and digital twin capabilities.“ With the help of Gen AI, organisations can automate repetitive tasks, they can create new content, they can help in decision-making,” Rakshit explains.“ That is one critical benefit where you can do a lot of cost reduction with the help of Gen AI.” sustainabilitymag. com 83