Sustainability Magazine September 2025 Issue 56 | Page 84

LENOVO
This productivity enhancement extends to creating empowered workplaces through digital twins.“ Creating a digital twin in an organisation where most of the mundane work is done by your digital twin, and the technology is actually helping you to focus on the value-adding work, something which is more thinkingled, something which is more creative,” Rakshit describes. By offloading routine tasks to AI-powered digital counterparts, employees can redirect their energy toward strategic initiatives that drive genuine business value.
The third benefit sees innovation cycles accelerated.“ With the help of Gen AI, we can actually quicken the decisionmaking, we can see how we can gain that competitive edge which enterprises are looking for,” Rakshit says. This acceleration manifests in multiple ways: AI can rapidly analyse market trends and customer feedback to inform product development, simulate countless scenarios to optimise business strategies and generate creative solutions that human teams might not have considered.
“ Gen AI doesn’ t just speed up existing processes – it opens entirely new pathways for innovation by connecting disparate data points and revealing opportunities that were previously invisible,” Rakshit explains.
Barriers and misconceptions prevent effective AI adoption Lenovo’ s Work Reborn Research Series 2025 identified significant barriers preventing effective digital transformation.
84 September 2025