Sustainability Magazine Septemeber 2024 | Page 29

HOW IS THE

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HOSPITALITY INDUSTRY FARING ON SCIENCE-BASED NET-ZERO TARGETS

We believe the hospitality industry needs to catch up on setting science-based net zero targets and hope we can set a new standard with our ambitious 2040 net zero goal . We think of ourselves as a leader in the industry , with a history of demonstrating a solid commitment to sustainability and a proactive approach to tackling climate change .
Our roadmap is not only ambitious but also sets a benchmark for the industry to engage with and follow . While there are currently 4,500 companies globally with a validated target , there are fewer than 20 businesses with a verified 2040 net zero target .

2.6m WSH CUSTOMERS A DAY

“BUSINESSES NEED A DATA-DRIVEN APPROACH TO NET ZERO BECAUSE IT PROVIDES A CLEAR AND OBJECTIVE MEASURE OF PROGRESS ”

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