LIFETIME OF ACHIEVEMENT IN SUSTAINABILITY
THE LONG RUN
The Long Run has become the largest organisation of its kind worldwide , safeguarding over 21 million acres of nature in 22 countries .
2009 YEAR FOUNDED
and innovative sustainable projects and solutions that balance conservation , community development , culture and commerce .
It was designed to promote an inclusive approach to conservation that enhances livelihoods and fosters intercultural dialogue while building sustainable businesses .
As the owner of Segera Conservancy , Jochen helps to preserve 50,000 acres of wildlife habitat in Kenya , support its local communities and provide a safe refuge for endangered wildlife .
In 2009 , the Zeitz Foundation set up The Long Run – a membership organisation of nature-based tourism businesses that are committed to driving sustainability .
The Long Run has become the largest organisation of its kind worldwide , safeguarding over 21 million acres of nature in 22 countries .
Jochen is also Vice-President of Fauna and Flora International and a co-founder of the Zeitz Museum of Contemporary Art Africa .
Accelerating growth Back to the day job , Jochen became interim CEO of Harley-Davidson in February 2020 and took over the job permanently in May 2020 .
He said : “ As president and CEO of Harley-Davidson , my focus is leading an iconic company as the most desirable motorcycle brand in the world and delivering our mission and vision for riders and enthusiasts .”
In July 2020 , he announced The Rewire , which led to a new five-year strategic plan called The Hardwire .
The Rewire included prioritising markets that matter and enhancing core strengths of the company while balancing expansion into new spaces .
The Hardwire includes : a new preowned motorcycle programme ; investment in the parts , accessories , riding gear and financial services segments of the business ; and a new division focused exclusively on electric motorcycles .
In the latest demonstration of the synthesis between planet and profits , Harley-Davidson ’ s results soon improved .
42 September 2024