included Puma and Volcom , and its Chief Sustainability Officer , then a Director of Kering and Chairman of the Board ’ s sustainable development committee .
While he was determinedly driving sustainability professionally , Jochen was looking beyond his own office to disseminate the message to the broader business community .
In 2014 , he co-founded The B Team with Sir Richard Branson . The initiative brings together the world ’ s top business leaders to promote socially and environmentally conscious business practices .
He said : “ I ’ m passionate about socially and environmentally conscious global business practices and co-founded The B Team with Sir Richard Branson to bring together the world ’ s top business leaders to help others find a better way of doing business , prioritising the well-being of people and the planet , alongside making profit .”
The idea of combining planet and profit in a business plan was initially radical . But Jochen ’ s vision and drive helped to embed it in the thinking of C-suite leaders and the reports of major companies .
A founding father While building that legacy , Jochen was using his influence beyond boardrooms . He served on the Board of the Kenya
Wildlife Service ( KWS ) for three years . In 2008 , he founded the not-forprofit Zeitz Foundation for Intercultural Ecosphere Safety to support creative
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