Sustainability Magazine July 2025 | Page 163

TECH & AI
PLEASE INTRODUCE YOURSELF AND YOUR ROLE My journey began with a dual degree from HEC Paris( 2006) and Sciences Po( 2007), followed by a start in strategy consulting at Strategy &. In 2013, I pivoted toward digital health by building the B2B division at Withings, creating remote monitoring solutions for healthcare professionals. When Nokia acquired the company in 2017, I moved to Boston to lead its US office. In 2018, I co-founded Embleema, a platform for generating real-world health data. Then in 2019, I returned to France to co-found Greenly, where I now serve as CEO.
My experience at Withings was pivotal. It showed me how digital tools could measure the invisible and unlock new economic models by creating realtime incentives for better behaviors. I’ m now deeply convinced that behavioral change is the most powerful lever against climate change – and that we need simple, seamless, everyday measurement to make good actions visible and valuable.
That’ s why we founded Greenly in 2019, with Arnaud Delubac and Matthieu Vegreville. Our mission: to make carbon accounting as simple and essential as financial accounting.
COULD YOU TELL ME ABOUT GREENLY? Originally launched as a mobile app for individuals – using bank-transaction data to estimate users’ day-to-day carbon footprint – the platform quickly evolved toward serving businesses, where the environmental impact is far greater.
Today, Greenly offers a cloudbased Climate Suite that automates Scope 1, 2 and 3 emissions tracking. By connecting directly to a company’ s ERP or accounting software( and, when needed, sending out supplier questionnaires), Greenly gathers all relevant financial and logistical data, applies verified carbon factors( sourced from ADEME, GHG Protocol, Ecoinvent, etc.) and produces realtime dashboards. These dashboards not only show where emissions are highest but also allow companies to model reduction scenarios – switching to more efficient transport modes, choosing lower-emission suppliers, or altering procurement strategies.
Since pivoting to B2B in early 2021, Greenly has raised several funding rounds( pre-seed, seed, a US $ 23.96m Series A in April 2022 and Series B in April 2024) to expand its data capabilities, enhance reporting features( CSRD, CBAM, ISSB compliance) and grow internationally( with offices now in Paris, London, and New York). The platform serves 3,000 clients – from SMEs to larger corporations – across industries like retail, manufacturing, finance and agri-food.
Beyond software, Greenly provides advisory services, helping clients interpret regulatory requirements, define science-based reduction targets( SBTi) and implement practical decarbonisation plans.
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