TECH & AI
WHAT IS GREENLY’ S MISSION AND THE VISION BEHIND IT? Greenly’ s vision is built on the belief that the climate emergency requires a global awakening and that companies – major contributors to worldwide emissions – have a pivotal role to play. More specifically, it includes:
Make carbon accounting a routine practice: By 2030, Greenly aims for every executive to treat carbon reporting with the same regularity and rigour as financial reporting. The goal is to shift carbon accounting from being a technical exercise reserved for CSR specialists to a daily management habit, integrated into every manager’ s dashboards.
Democratise access to carbon neutrality: Achieving carbon neutrality by 2050 is a global objective often seen as the preserve of large corporations with dedicated sustainability departments. Greenly intends to make this transition realistic for SMEs, mid-market companies and even public organisations by offering an affordable, intuitive and scalable solution. In other words, every organisation – regardless of size – should have the means to set a net zero plan, track progress and report to stakeholders.
Create a virtuous ripple effect: By making carbon measurements transparent and tangible, Greenly seeks to spark momentum throughout supply chains. When a supplier publishes a clear emissions inventory and reduction targets, its customers( and their customers, in turn) can make informed decisions across the entire chain. The idea is to generate a virtuous cycle in which each actor’ s performance improvements encourage partners to follow suit.
Contribute to an evolving regulatory framework: Greenly commits to remaining constantly vigilant about regulatory
164 July 2025