TECH & AI
and showing progress from one year to the next. This can unlock benefits like financial valuations and access to capital.
Proving that you’ re top of the list in terms of sustainability performance can also unlock direct business value. Companies who can share clear data with their customers are winning market share and progressively getting premiums from better performance than other competitors.
Being able to prove to your employees that you’ re walking the talk and decarbonising is very important to retaining talent too. We know that the younger generation in particular is very sensitive to that.
We surveyed 2000 companies that represent 40 % of global emissions last year. What we heard is that what sets apart the trailblazers, the ones deriving value from sustainability, are those who set an action plan across a few factors and deliver it.
We also see those who measure their emissions at a product level trailblazing. For example, Symrise is moving from computing PCFs manually to a replicable and auditable computation engine. Thanks to our technology, they will be able to scale the number of PCFs to thousands per year.
It’ s not that a corporate carbon footprint is not important, but for many companies a lot of action happens in the product. It’ s important to look at. It may seem a bit overwhelming, but in reality it isn’ t and can create a lot of value.
Suppliers are asked more and more to share product level emissions by their customers. Some of them are reluctant to do so, but in the meantime some of their competitors are going to share that information and get the benefits of it. If that point of market share disappears it is hard to win back.
Organisations leveraging AI are 4.5 times more likely to get business benefits from sustainability. I think that AI and product level emissions are huge accelerators of business value and can unleash market share and business revenue streams.
Last but not least is avoiding the reputation risk of not doing things right. sustainabilitymag. com 161