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PUMA

SUSTAINABLE FOOTWEAR

COMPANY: PUMA CEO: ARTHUR HOELD FOUNDED: 1948 PRODUCT COST: US $ 56

’ s RE: SUEDE trainers are the latest evolution in biodegradable footwear.

These reimagined classics use zeology-tanned suede, hemp fibres and biodegradable TPE to create shoes that can be fully composted at end-of-life.

These trainers form part of PUMA’ s circular design strategy and they began life as a simple experiment, looking at if compostable footwear was even a possibility.

The RE: SUEDE collection underwent extensive real-world testing before a limited launch to ensure durability matches sustainability.

The manufacturing process uses significantly less water and energy than traditional footwear whilst avoiding harmful chemicals in the leather treatment.

Arthur Hoeld, CEO, Puma

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PUMA RE: SUEDE – an experiment in circularity

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