CIRCULARITY
Because circularity is integrated into all processes, when we are doing innovations, the people have the sustainability criteria, not just commercial criteria. Marketers know that if they propose to have a nonreturnable glass bottle, it’ s read from the perspective of the emissions. So can we bring this product to consumers in a different package? Can we reduce emissions through the return of a bottle? Can we do it in a can?
Of course it’ s very complex. Every country has a different scheme, different infrastructure. But it’ s about the understanding in the business that, with every decision you make, you can impact that result.
So I’ m positive. It’ s not easy, but I’ m positive.
ANYTHING ELSE YOU’ D LIKE TO ADD? In some areas, water is another area we are focusing on. One element is the direct water consumption in our manufacturing. We are at a best in class level in the majority of our sites, especially in Europe with water consumption.
From my perspective, the key closing message is that we are progressing where we work together with others. Sustainability cannot be addressed by one industry – it’ s really the whole ecosystem. So we need to engage with everybody to look for solutions. And probably the most difficult but very important part is the engagement with consumers so that people get it.
“WE ARE PROGRESSING WHERE WE WORK TOGETHER WITH OTHERS. SUSTAINABILITY CANNOT BE ADDRESSED BY ONE INDUSTRY – IT’ S REALLY THE WHOLE ECOSYSTEM. SO WE NEED TO ENGAGE WITH EVERYBODY TO LOOK FOR SOLUTIONS”
92 June 2025