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Plaine

REFILLABLE CONTAINERS

COMPANY: PLAINE PRODUCTS CEO: LINDSEY DELAPLAINE McCOY FOUNDED: 2017 PRODUCT COST: US $ 6- US $ 90

Products has built a closed-loop system for personal care that eliminates single-use plastic.

The process is simple: Plaine cosmetics arrive in aluminium bottles. When empty, customers can order refills, return their used containers and receive credit.

The returned bottles are then sanitised, refilled and redistributed, creating a truly circular economy.

Their non-toxic, vegan-friendly formulations further reduce environmental impact by avoiding harmful chemicals that damage aquatic ecosystems.

Lindsey Delaplaine McCoy, CEO, Plaine Products

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How does our refill process work?

28 June 2025 CREDIT: PLAINE PRODUCTS