PLANT-BASED MEAT
TOP 10 – SUSTAINABLE CONSUMER PRODUCTS
PLANT-BASED MEAT
COMPANY: IMPOSSIBLE FOODS CEO: PETER McGUINNESS FOUNDED: 2011 PRODUCT COST: US $ 7- US $ 12
Impossible Foods has been making waves for years, and it is easy to see why.
The company says its plant-based meat substitutes can satisfy even the most bloodthirsty carnivore, whilst dramatically reducing environmental impact.
Its signature Impossible Beef requires 96 % less land, 87 % less water and produces 89 % fewer greenhouse gas emissions than conventional beef.
The secret is a chemical called heme, which is produced through fermentation.
Heme gives Impossible’ s products a distinctive meaty flavour without compromising on sustainability in the agricultural sector.
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Peyter McGuinness, CEO, Impossible Foods
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Let’ s get this plant patty started
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CREDIT: IMPOSSIBLE FOODS