Sustainability Magazine June 2025 | Page 157

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WHAT ABOUT THE NEGATIVE ENVIRONMENTAL IMPACTS OF AI? The concerns with AI’ s environmental impact are real and I share them. The consumption of AI, and especially generative AI, is skyrocketing.
We use it in a very conscious way. We’ ve trained our models to make them highly efficient, optimise the data pipelines and make sure they have the smallest context window possible. We want them to run
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