TECH & AI
and be precise without exploding interms of energy consumption.
I think as a collective we need to be paying a lot of attention to the development of AI and how we will manage its sustainability impact.
HOW CAN BUSINESSES GET DECISION MAKERS ON BOARD WITH SUSTAINABILITY? You can’ t convince people, they need to feel it. They need to convince themselves. For me, sustainability starts at the top. If the CEO does not feel their duty, not just for the future of the world but the future of their company, is to guarantee things are done sustainably, there is frankly something wrong with the CEO mandate.
The more we progress and the more climate change unfortunately gets real and has consequences, the more we will also see the ROI of sustainability and its financial implications. Sustainability will have benefits for companies who have been frontrunners and innovators, able to prove they were doing the right things. As more time goes by, I think the CEOs who have anticipated these changes will be the winners.
A good chunk of a net zero journey comes at no cost, and sometimes even with direct economic benefits through things like energy efficiency. I feel those who think otherwise may be reflecting a lack of knowledge of what it takes to become more sustainable.
“ What sets apart the trailblazers, the ones deriving value from sustainability, are those who set an action plan across a few factors and deliver it”
158 June 2025